Portfolio

Case Studies

A select collection of case studies that I've worked on over the years, showcasing intuitive and strategic experiences that solve real-world problems.

All

Brand Identity

Website Design

UX Design

UI Design

Design Systems

Information Architecture

Identity Design

Branding

Landing Page Design

Product Design

Brand Strategy

Visual Identity

Social Media Graphics

Brand Storybook

Strategy

Development

Product Launch

Hosting

Web Active: A Fresh Look for a Tech-Forward Hosting Company

Together, we reimagined the brand's digital presence with a focus on clarity, personality, and usability without losing sight of speed and performance.

Brand IdentityWebsite Design

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Education

Building a Design System for AccessAlly: Lessons from an Unfinished Project

Designing a comprehensive pattern library for a mature WordPress membership platform, and what I learned when the project was interrupted by an acquisition.

UX DesignUI DesignDesign SystemsInformation Architecture

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Education

AccessAlly Go - Identity Design

This case study details the design of the brand identity for AccessAlly Go, a new product offering from AccessAlly, which provides tools for selling online courses, memberships, and podcasts. I was the designer on the project.

Identity DesignBrandingLanding Page Design

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Creative

Nova Donna: Bold, Modern Branding for a Shop That Empowers Creative Professionals

Nova Donna is a passion project I created from the ground up—a digital shop offering ready-made business card templates, resume designs, and stylish merch like branded tote bags.

BrandingProduct Design

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Fashion

Fashion Communicators International: Flexible and Modern Branding

Fashion Communicators International (FCI) was a global organization focused on elevating the field of fashion communication through an inclusive, international lens. They sought a bold, cohesive brand identity that could unify their message while allowing for creative and cultural expression across regions.

Brand StrategyVisual Identity

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Copywriting

The Bookish Fox: Whimsical Branding & Website Design for a Book-Loving Copywriter

Sarah Fox—an intuitive, book-loving copywriter and editor—approached me to help reposition her brand, The Bookish Fox, into something more magical, professional, and emotionally resonant. I led the full rebranding effort, including brand strategy, visual identity, and a custom WordPress website.

Identity DesignWebsite DesignSocial Media Graphics

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Copywriting

Your Hot Copy: Bold Branding & Website Design for Jamie Jensen's Copywriting Agency

A complete rebrand and website redesign for a Hollywood screenwriter turned copywriting strategist, featuring a custom brand identity system and printed hardback brand book.

Brand IdentityWebsite DesignBrand Storybook

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Creative

ShiftFWD: Brand Strategy & Design for Visionary Clients

ShiftFWD was a boutique creative agency I co-founded with my former partner, dedicated to helping visionary businesses clarify their identities and bring their brands to life with strategy, storytelling, and design.

BrandingStrategyDevelopment

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Health & Wellness

Watershed Wellness: A Grounded and Inviting Identity for a Holistic Health Clinic

Watershed Wellness, a respected holistic health clinic in Portland, Oregon, came to my agency ShiftFWD to refresh their brand identity and digital presence. They had outgrown their original look and needed a system that reflected their deep expertise, thoughtful care, and unique blend of Eastern and Western healing modalities.

BrandingBrand StorybookWebsite Design

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Consumer

Epokka Notebooks: A Notebook System Designed for Creative Brains

Epokka Notebooks began as a personal design challenge born out of a common frustration: creatives often need different kinds of pages—lined, grid, and blank—but traditional notebooks force a choice. Why carry three notebooks when one could do the job?

BrandingProduct DesignProduct Launch

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