Product and UX/UI Designer
Naomi Niles
For over 20 years I’ve worked closely with brands and organizations to build great products and experiences for their customers and users.
I believe that there are constant new opportunities everywhere to create better experiences, better products, and better relationships for users.
I look forward to hearing from you!
Experience
UX/UI Designer: Caseproof & AccessAlly
2019-Present
- Led user research, information architecture, and UX design for AccessAlly’s product suite, ensuring a seamless user experience.
- Conducted accessibility audits and implemented WCAG 2.1-compliant designs for improved inclusivity.
- Managed client success initiatives to increase retention and optimize product usability across four company websites.
- Collaborated with product teams to improve user flows, conducted A/B testing, and enhanced user interfaces through iterative design.
- Created wireframes, interactive prototypes, and design solutions using industry-standard tools such as Figma and Adobe XD.
- Created branded materials such as logos, pattern libraries for the websites and product, and marketing materials.
UX Consultant: ShiftFWD
February 2011 – January 2019
Owner and consultant of brand and optimization agency.
- Brand strategy for well-recognized internet leaders as well as institutions and organizations.
- Helped clients see a mean lift in conversions of 86% across all industries in the B2B and B2C markets.
- Designed UX, IA, usability, and gamification strategy for several high-profile applications and websites.
- Developed a brand strategy model called “The ID Discovery Process” to align organizational goals with customer goals.
Creative Director: Intuitive Designs
March 2002 – February 2011
Owner and consultant for design and branding agency.
- Helped build brand and re-brand identities for hundreds of clients, from startups to well-established businesses.
- Built hundreds of sites on the WordPress platform.
- Design work was featured in several online galleries and printed publications.
- Acted as a stand-in project manager and consultant for several other branding/design agencies.
Marketing Manager: Intuitive Music
January 2002 – March 2005
I partnered at highly popular online music and entertainment portal
- Doubled our traffic amount to 24,000 daily unique visitors through online marketing strategy and optimization.
- Built an online community (pre-Facebook era) of over 10,000 active members with profiles.
- Grew our mailing list to over 18,000 active subscribers over the course of 2 years.
Skills
- Product Design
- User Experience (UX) Design
- User Interface (UI) Design
- Front-end Development (HTML/CSS/Javascript)
- Accessibility (ADA & WCAG Compliance)
- Information Architecture
- Conversion Optimization (CRO)
- Usability Testing
- A/B & Multivariate Testing
- User Research
- Branding Strategy
- Online Marketing
- Competitive Analysis
- Graphic Design
- Product Management
- Analytics
Tools
- Figma
- Miro
- Sketch
- Adobe XD
- Photoshop
- Notion
- Jira
- ClickUp
- Asana
- Google Analytics
Certifications
- Market Motive Master in Conversion Optimization
- OMCP Online Marketing Certified Professional
- Master Digital Product Design: UX Research & UI Design
Memberships
- IxDA: Interaction Design Association
Languages
- English (native)
- Spanish (fluent)
Past Clients
- California Farmlink
- The ITAM Review
- Your Hot Copy
- PR Couture
- The Independent Film School
- Gezellig Magazine
- Hibiscus Moon
- Cole and Parker
- KlientBoost
- Love and Company
- SAM Charter
- The Bookish Fox
- Tiny Devotions
- Nathalie Lussier Media
- AccessAlly
- Intuit
- Citi Mortgage
- Keuka College
- The City of Redmond, OR
- Open BC (Ning)
- Margaret Sanger International
- Van Cleef & Arpels
- Wisebread
- Paychex
- Cortera
- eHealth Insurance
- eMusic
- iContact
- Kaspersky
- British Bodybuilding
- Wellpoint Inc.
- Kabam
- Alcatel-Lucent
- eDatingDoc
- Watershed Wellness