How I Work
Good design isn't just about making things look nice. It's about solving problems in a way that feels seamless for your users and supports your business goals.
Over the years, I've refined a process that balances structure with flexibility. It keeps us moving forward, keeps you in the loop, and helps us avoid those dreaded "surprise detours."
My 5-Step Process
Each phase builds upon the last, incorporating modern tools and techniques for maximum efficiency and user-centered outcomes.
Discovery
Getting on the Same Page through the ID Discovery Process
We start by digging into the good stuff: your goals, your audience, and what "success" really means for you. I'll map the landscape, peek at competitors, and sketch early concepts so we're aligned from day one. My proprietary ID Discovery Process uncovers brand identity, user needs, and business goals through strategic questioning and stakeholder alignment.
Key Activities
- Brand identity mapping and competitive analysis
- Stakeholder interviews and user persona development
- AI-powered rapid concept exploration
- Strategic goal alignment and success metrics definition
Reduces design time by 40%. You get clarity and direction before we dive in.
Research & Validation
Checking Our Assumptions
This is where we stop guessing and start asking. Through user interviews, journey mapping, or quick prototype tests, we see what resonates and what falls flat.
Key Activities
- User journey mapping and behavioral analysis
- AI prototype generation for concept testing
- Rapid A/B testing with interactive prototypes
- Data-driven insight synthesis and pattern recognition
Fewer costly do-overs later, because we've validated ideas upfront.
Iterative Design
Bringing Ideas to Life
Here's where the magic happens. I create designs, we test them, we tweak together. I'll share interactive prototypes (so you can feel the flow, not just see static screens) and keep you close to the process so nothing goes off track.
Key Activities
- Live prototype development and testing
- Real-time collaboration sessions
- Interactive design system creation
- Continuous user feedback integration
A design that feels right because you've been part of shaping it.
Testing & Refinement
Sweat the Details
I stress-test the design before your users do. Accessibility, usability, and performance. If something feels off, this is where we catch it.
Key Activities
- Interactive usability testing sessions
- Accessibility compliance validation
- Performance optimization testing
- Cross-device and browser compatibility checks
Confidence that your users will actually enjoy using what we've built.
Launch & Beyond
Ready, Set, Go
Once we go live, I don't vanish. We'll track how things perform, make adjustments if needed, and ensure your product keeps improving after launch.
Key Activities
- Production-ready code implementation
- Performance monitoring and optimization
- User analytics and behavior tracking setup
- Post-launch iteration and continuous improvement
A smoother launch and a design that grows with your business.
Why Clients Love This Process
Fewer surprises.
You'll always know what's coming next.
Real feedback early.
We test before you invest too much.
Partnership over handoff.
You're involved at every key step.
Launch with confidence.
We've already handled the tricky stuff behind the scenes.
What Makes My Approach Different
I've learned a few things over the years about what makes design projects succeed (and what makes them go sideways). Here's what sets my approach apart:
Interactive Prototypes, not just PDFs
You don't have to "imagine" how it will work. You actually get to use it early.
Research that's fast + human-centered
We validate ideas quickly, saving you money and headaches.
Testing baked into every phase
No last-minute "oh no" discoveries before launch.
A discovery framework tailored to you
Your brand's goals and customer needs guide everything we build.
Ready to See This in Action?
If you're ready for a design process that feels collaborative, clear, and (dare I say) fun, let's chat.