Your Hot Copy: Bold Branding & Website Design for Jamie Jensen’s Copywriting Agency

Jamie Jensen—a Hollywood screenwriter turned sought-after copywriting strategist—approached me with a vision: to rebrand her agency under a new name, Your Hot Copy, and bring her firecracker personality and storytelling genius front and center. I led the full creative direction: brand identity, guidelines, and a high-converting website design.

The challenge was to capture the unapologetic, magnetic energy of Jamie’s brand in a way that stood out from the sea of cookie-cutter copywriting agencies, while building a scalable design system for her growing business.

Key goals:

• Translate Jamie’s signature voice and story-driven process into a bold, visual brand.
• Design a high-impact website that drives conversions and expresses her authority and charisma.
• Create a brand system that works across her programs, social presence, and lead gen funnels.

To uncover the core of Jamie’s new brand direction, I kicked off with my ID Discovery Process—an in-depth strategic dive that explored her audience, market position, and brand archetype.

Research activities included:

• 1:1 deep-dive brand strategy sessions with Jamie.
• Competitive audit of personal brand and agency-style copywriting businesses.
• Voice and tone mapping to ensure consistency across channels.

Key insights:

• Jamie’s clients deeply valued her blend of sass and smarts—but her existing brand didn’t visually match that balance.
• Her website lacked crystal clear hierarchy, making it hard for users to easily discover what she offered.
• The brand needed to visually scale with her coaching programs, templates, and potential team expansion.

I designed a brand identity that embodied Jamie’s essence: electric, clever, bold, and stylish—with a dose of editorial swagger.

Design solutions included:

• A standout logo system with confident type and custom flair.
• A saturated and playful color palette with deep contrast for impact.
• A modular website structure that worked across devices and showcased services, personality, and results.
• Iconography and supporting graphics to add moments of delight and emphasis.

• The aesthetic was heavily inspired by Jamie’s background in entertainment and storytelling—blending high-drama visuals with smart structure.
• Clear user journeys, anchored by CTAs and social proof, helped users move quickly from interest to action.

We moved from moodboards to wireframes to interactive prototypes, collaborating in iterative sprints with feedback loops at each milestone.

Process highlights:

• Moodboards and wireframing based on top tasks and priority messaging hierarchy.
• High-fidelity prototypes that combined layered visuals with punchy copy.
• Usability refinements based on Jamie’s in-depth knowledge of her audience.

Key iterations:

• Rewriting CTAs to better match Jamie’s bold, direct voice.
• Adjusting layout blocks to prioritize conversion without compromising creativity.
• Simplifying the mobile experience for quicker access to booking and opt-ins.

The final brand and website are a visual exclamation point—a celebration of Jamie’s brand voice, business acumen, and deep expertise.

Key features:

• A brand identity system that works across digital and print with bold typographic pairings.
• A website experience that’s both smart and sexy—balancing substance and flair.
• Thoughtfully placed opt-ins, trust-building content, and vivid storytelling blocks.

This project emphasized the power of personal storytelling as a branding anchor—and how magnetic a brand can be when it feels truly aligned.

Next steps:

• Expanding the brand system to digital products and course launches.
• Continuing the evolution of Jamie’s funnel and lead magnet strategy with bold visuals and conversion-first layouts.
• Exploring branded video content to amplify storytelling across platforms.